I have spoken a great deal about tips that will help bring in revenue and help you stay afloat during a slumping economy. During these times, leads can be harder to come by. Even if you find a good source for interested leads, they may not have funds. For this reason it is important to maximize the leads you do have. This article deals specifically with working web generated leads.
In a slumping economy, it contacting leads becomes a question not only of success, but sometimes, simply survival. In the world of web generated leads, the best way to win you lead usually is to be the first person to contact them. In the web leads scenario, the rule of thumb is “first come, first serve.” If you are not the first person to contact the leads, you are not the company that will leave the first impression. Oftentimes, if you wait just a few minutes longer than your competition to call your leads, then you may have already lost the deal, goodbye lead nurturing!. This is especially true if they filled out your competitor’s website first, in which case they have a head start.
The other reason you need to contact your leads instantly is because you may not have much success contacting them at all if you do not do it within the first 5 minutes of the lead being generated on your website. They may leave their home or the office in the amount of time it takes you to call them. Impress them by calling them while they are still sitting in front of their computer looking at other websites that offer what they are looking for.
Needless to say, the only way that you will ever consistently get your contact times under five minutes is to have some kind of dialer software. The quickest way, by far is with a complete Lead Response Management system. If you do not have one and are stuck in a contract with a CRM solution, then a dialer integration is your next best option for immediate response. Although there will inevitably be a lag as data has to be migrated from a web form to your crm and then, finally, to your integrated dialer, the speeds with which your leads are contacted is still within a matter of minutes.
Regardless of the path you choose, the moral of the story is: If you get a dialer, you will sell more.
Tags: demand generation, Dialer, Insidesales, Lead, Lead Management, Lead Nurturing, Lead response Management, Management, Marketing, Marketing Software, Sales, Salesforce
